Free Download Project CARS was originally also due for release on the PlayStation 3 and Xbox 360 but it was later announced that these versions had been cancelled. Funding for the game was raised by the community and the developers themselves, without the financial aid of a traditional publisher. Through the purchase of Tool Packs players could contribute to development in roles including content creation, QA, and marketing media. Members gain special perks, depending on their purchased tool pack. Members will receive a share of game sales profits generated within the first 2 years after launch as compensation for their efforts, to be paid quarterly. The finished product is intended to represent a realistic driving simulation. In order to differentiate the game from the established industry leaders, Gran Turismo and Forza Motorsport, Slightly Mad Studios’ aim is a “sandbox” approach that allows the player to choose between a variety of different motorsports paths and grants immediate access to all included tracks and vehicles. Free Download Project CARS will portray racing events spanning multiple days, progressing from shakedown and qualifying runs to the race itself, while changes in weather and lighting conditions are simulated dynamically.
Free Download Project CARS is the first game to use Slightly Mad Studio’s (SMS) new crowd-sourced funding project named WMD portal (World of Mass Development). Interested customers can purchase one of six different levels of membership at this point in development, ranging from “junior member” for 10 €, all the way up to “Senior Manager” for 25000 €. The amount of access gamers have to the game’s development depends on what membership they purchased, so junior members get monthly builds and can post in the forums, but can’t create new threads. The next level up, Team Member, can play weekly builds of the game and start threads in the forums. The top level of membership allows members to attend development meetings, play every build of the game, and are granted a dedicated sub forum. Funding for the game has reached its target of 3,750,000 € and therefore has been closed.